Want to generate more income with your existing event without increasing your workload? Consider piggybacking, a strategic practice created by 5Kevents.org to work with event planners. Piggybacking is where two or more events take place around the same time, at the same venue, sharing resources and leverage spending on event components such as permitting, restrooms, security, food and beverage, etc. Piggybacking enables planners to save money, increase attendance and reallocate funds into other areas.
“It’s a win-win,” says Patrick Flynn, president of 5Kevents.org. “Our goal is to increase attendance to your event or festival by giving it added value. With piggybacking we can leverage your existing event by sharing services and cross promoting. Each group’s cost goes down, participants are happier and sponsors get a bigger bang for their investment. Your revenue should increase because you attendance will be higher and vendors will be happier. Everyone wins.”
5Kevents Piggyback Partner Program
We can orchestrate a 5K where we manage the entire event or we can do things ala-cart. Research similar events taking place around you that may be the same time as yours, determine if there’s a good fit and then reach out to us and we’ll get started! We’ve piggybacked Beer Festivals, Oktoberfests, Reunions, corporate outings and more. There is no event too small or large that we can not accommodate.